SaaS Benchmarks Library

What's a good LTV:CAC for your stage? How does your churn compare to others in your industry? Browse P25, P50, and P75 percentiles for SaaS metrics by industry and stage — sourced from Skok, Adapty, OpenView, ChartMogul.

E-commerce SaaS

Early ($0–$1M ARR)
6 metric benchmarks
Growth ($1M–$10M ARR)
6 metric benchmarks
Scale ($10M+ ARR)
6 metric benchmarks

Fintech SaaS

Early ($0–$1M ARR)
6 metric benchmarks
Growth ($1M–$10M ARR)
6 metric benchmarks
Scale ($10M+ ARR)
6 metric benchmarks

Mobile Subscription

Early ($0–$1M ARR)
5 metric benchmarks
Growth ($1M–$10M ARR)
5 metric benchmarks
Scale ($10M+ ARR)
5 metric benchmarks

SaaS B2B

Early ($0–$1M ARR)
9 metric benchmarks
Growth ($1M–$10M ARR)
9 metric benchmarks
Scale ($10M+ ARR)
8 metric benchmarks

SaaS B2C

Early ($0–$1M ARR)
7 metric benchmarks
Growth ($1M–$10M ARR)
7 metric benchmarks
Scale ($10M+ ARR)
7 metric benchmarks
Use the benchmarks against your own numbers

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